Looker Studio templates

Snapchat Ads report template for Looker Studio

Optimize your Snapchat Ads strategy with this Looker Studio template. Track impressions, clicks, CTR, conversions, CPA, ROAS, and ad spend in an interactive dashboard. Analyze campaign performance, measure cost efficiency, and refine ad placements to improve engagement. Gain valuable insights into audience behavior, optimize budget allocation, and maximize your return on investment across your Snapchat advertising efforts.

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Connectors used in this template:

Snapchat Ads

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How the template can help

Questions you can answer with this template

Campaign performance

How many impressions, clicks, and conversions have my Snapchat Ads generated?
What is the click-through rate (CTR) across my campaigns?
How much have I spent on Snapchat Ads over the selected period?
What is the overall engagement rate for my campaigns?

Conversion and ROI

How many purchases or conversions have my ads driven?
What is my return on ad spend (ROAS) for each campaign?
What is the cost per acquisition (CPA), and how does it vary across campaigns?
How does my total ad spend compare to the revenue generated?

Ad group and ad insights

Which ad groups are delivering the highest engagement and conversions?
How do different ad formats (single image, video, collection) perform?
What is the cost per click (CPC) and cost per thousand impressions (eCPM) for my ads?
Which ads have the best CTR and conversion rates?

Audience and demographics

What is the age distribution of users engaging with my ads?
How do male and female audiences respond to my campaigns?
Which demographic segments generate the highest number of conversions?
How does engagement vary across different age groups?

Location and device performance

Which countries generate the most impressions, clicks, and conversions?
How does ad performance vary between iOS and Android users?
Which device type has the highest CTR and conversion rate?
How does cost per conversion differ across locations and platforms?

Cost efficiency and spend analysis

What is the average CPC and eCPM for each campaign?
Which campaigns provide the best cost efficiency for conversions?
How is my budget distributed across campaigns and ad groups?
How can I optimize my ad spend for better performance?

Done in a snap

How to use the template

Connect your Snapchat Ads user in your Reporting Ninja account.
Start creating a Looker Studio data source by clicking on the button ‘Get the template’ below.
Authenticate your account by clicking on ‘Authorize’.
Enter the token your can find the Looker Studio area in your Reporting Ninja account.
Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
Once you’re happy, click on ‘Connect’ in the top-right.
The next page will display all available dimensions and metrics.
Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!

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