Looker Studio templates

LinkedIn Ads report template for Looker Studio

Gain a comprehensive view of your LinkedIn Ads performance with this Looker Studio template. Track impressions, clicks, CTR, conversions, cost, and ROAS across campaigns, demographics, and placements. Identify high-performing ads, optimize audience targeting, and refine budget allocation to drive better engagement and maximize ROI.

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Connectors used in this template:

LinkedIn Ads

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How the template can help

Questions you can answer with this template

Campaign performance

How many impressions, clicks, and conversions have my LinkedIn Ads generated?
What is the CTR, conversion rate, and ROAS for my campaigns?
How much have I spent on LinkedIn Ads?
What is the average CPC, CPM, and cost per conversion?

Campaign delivery

What is the estimated reach of my LinkedIn Ads?
How does my ad spend correlate with impressions and engagement?
What is the cost-per-mille (CPM) for different campaigns?
How do my ads perform across different regions?

Engagement and interactions

How many likes, comments, and shares have my ads received?
What is the total engagement rate across campaigns?
How many landing page clicks have my ads generated?
Which campaigns have the highest engagement levels?

Conversion tracking

How many post-click and view-through conversions have my ads generated?
What is the cost per conversion for my LinkedIn Ads?
How many leads have been generated from my campaigns?
What is the cost per lead for different campaigns?

Ad format performance

How do sponsored content ads compare to text ads in terms of engagement?
What is the CTR and conversion rate for different ad formats?
How many video views and completions have my video ads generated?
What percentage of viewers watch my video ads to completion?

Audience insights

What industries and job functions engage the most with my ads?
Which job seniorities and company sizes generate the highest engagement?
How does ad performance vary by country and region?
What are the top-performing audience segments for my ads?

Budget and cost efficiency

How is my budget distributed across campaigns?
Which campaigns provide the best cost per lead or conversion?
How does CPC and CPM vary across different ad placements?
How can I optimize my budget allocation for better results?

Done in a snap

How to use the template

Connect your LinkedIn Ads user in your Reporting Ninja account.
Start creating a Looker Studio data source by clicking on the button ‘Get the template’ below.
Authenticate your account by clicking on ‘Authorize’.
Enter the token your can find the Looker Studio area in your Reporting Ninja account.
Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
Once you’re happy, click on ‘Connect’ in the top-right.
The next page will display all available dimensions and metrics.
Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!

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