Looker Studio templates

Microsoft Advertising report template for Looker Studio

Track and optimize your Microsoft Advertising (Bing Ads) campaigns with this Looker Studio template. Monitor impressions, clicks, conversions, cost, and ROAS across networks, campaigns, and keywords. Analyze audience demographics, device performance, and time-based trends to make informed decisions and improve your ad spend efficiency.

Connectors used in this template:
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How the template can help

Questions you can answer with this template

Campaign performance

  • How many impressions, clicks, and conversions have my campaigns generated?
  • What is the overall CTR, conversion rate, and ROAS for my campaigns?
  • How much have I spent on my Microsoft Advertising campaigns?
  • What is the average CPC and cost per conversion?

Ad and keyword insights

  • Which ads are generating the most clicks and conversions?
  • What are the top-performing keywords based on CTR and conversions?
  • How does performance vary between broad, phrase, and exact match keywords?
  • Which ads have the highest engagement and ROI?

Audience and demographics

  • What is the age and gender breakdown of my audience?
  • Which demographic segments generate the most conversions?
  • How does ad performance vary across different age groups and genders?
  • Which audience segments provide the best ROI?

Device and location performance

  • How do my campaigns perform on desktop, mobile, and tablet devices?
  • Which device type generates the most clicks and conversions?
  • What are the top-performing locations for my ads?
  • How does ad spend vary across different locations?

Schedule and time-based trends

  • What times of day generate the most clicks and conversions?
  • Which days of the week have the highest engagement and performance?
  • Are there specific time periods where my ads perform best?
  • How can I optimize my ad schedule for better results?
Done in a snap

How to use the template

  1. Connect your Microsoft Advertising user in your Reporting Ninja account.
  2. Start creating a Looker Studio data source by clicking on the button ‘Get the template’ below.
  3. Authenticate your account by clicking on ‘Authorize’.
  4. Enter the token your can find the Looker Studio area in your Reporting Ninja account.
  5. Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
  6. Once you’re happy, click on ‘Connect’ in the top-right.
  7. The next page will display all available dimensions and metrics.
  8. Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!