Looker Studio templates

Google Ads report template for Looker Studio

Leverage this Looker Studio template to gain a clear view of your Google Ads performance. Measure impressions, clicks, CTR, conversions, costs, and ROAS across campaigns, ad groups, and keywords. Identify top-performing ads, analyze audience demographics, and optimize budget allocation by device, location, and time for smarter, data-driven decisions.

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Connectors used in this template:

Google Ads

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How the template can help

Questions you can answer with this template

Campaign performance

How many impressions, clicks, and conversions have my campaigns generated?
What is the CTR, conversion rate, and ROAS for each campaign?
How much have I spent on my Google Ads campaigns?
What is the average CPC, CPM, and cost per conversion?

Ad group and ad insights

Which ad groups are driving the most clicks and conversions?
What are the top-performing ads based on CTR and conversions?
How do different ad types (responsive, text, image) perform?
Which ads have the highest ROI and engagement rates?

Keyword and search term analysis

Which keywords are generating the most impressions, clicks, and conversions?
How do broad, phrase, and exact match keywords compare in performance?
What are the top-performing search terms leading to conversions?
Which keywords have the highest CTR and lowest cost per click?

Audience and demographics

What is the age and gender distribution of my audience?
Which demographic segments have the highest conversion rates?
How does performance vary across different age groups and genders?
Which audience segments provide the best ROI?

Device and location performance

How do my campaigns perform on desktop, mobile, and tablet devices?
Which devices generate the most clicks and conversions?
What are the top-performing locations for my ads?
How does ad spend vary across different regions?

Schedule and time-based trends

What times of day generate the most clicks and conversions?
Which days of the week have the highest engagement and performance?
Are there specific time periods where my ads perform best?
How can I adjust my ad schedule for better results?

Done in a snap

How to use the template

Connect your Google Ads user in your Reporting Ninja account.
Start creating a Looker Studio data source by clicking on the button ‘Get the template’ below.
Authenticate your account by clicking on ‘Authorize’.
Enter the token your can find the Looker Studio area in your Reporting Ninja account.
Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
Once you’re happy, click on ‘Connect’ in the top-right.
The next page will display all available dimensions and metrics.
Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!

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