Looker Studio templates

Facebook Ads report template for Looker Studio

Take your Facebook Ads strategy to the next level with this powerful Looker Studio (formerly Google Data Studio) reporting template. Track key performance metrics, optimize your ad spend, and uncover actionable insights—all in one comprehensive dashboard. From impressions to conversions, gain a clear understanding of your campaign performance and make data-backed decisions with ease.

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Connectors used in this template:

Meta Ads

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How the template can help

Questions you can answer with this template

Campaign performance

How much have I spent on my campaigns?
What is the total number of impressions my ads have received?
What is the reach of my campaigns?
Which campaigns have the highest and lowest engagement?

Ad sets & creative performance

Which ad sets are performing the best based on reach and frequency?
What is the CPM (cost per thousand impressions) for each ad set?
Which ad creatives have the highest engagement (likes, comments, shares)?
Which creatives have the lowest CPC (cost per click)?
What is the CTR (click-through rate) for different ad creatives?
Which ads are underperforming in terms of engagement and conversions?

Conversion and ROI

How many purchases have my campaigns generated?
What is the cost per purchase for each campaign?
What is the total conversion value generated by my ads?
How efficient is my ad spend in generating conversions?
Which campaigns have the highest ROAS (Return on Ad Spend)?

Demographics & audience insights

Which age groups are engaging the most with my ads?
What is the gender distribution of my ad reach?
Which countries are providing the highest conversion rates?
How do my campaigns perform across different devices (mobile vs desktop)?

Platform breakdown

How much have I spent on each platform (Facebook, Instagram, Messenger, Audience Network)?
Which platform has the highest engagement?
What is the CTR for each platform?
How do conversions compare across different platforms?

Time-based performance

At what times of the day are my ads receiving the most impressions?
Which hours drive the highest engagement and conversions?
How do daily trends affect my ad performance?

Done in a snap

How to use the template

Connect your Facebook Ads user in your Reporting Ninja account.
Start creating a Looker Studio data source by clicking on the button ‘Get the template’ below.
Authenticate your account by clicking on ‘Authorize’.
Enter the token your can find the Looker Studio area in your Reporting Ninja account.
Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
Once you’re happy, click on ‘Connect’ in the top-right.
The next page will display all available dimensions and metrics.
Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!

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