Looker Studio templates

Cross-platform report template for Looker Studio

Analyze your campaigns across multiple advertising platforms in one intuitive Looker Studio dashboard. Track key metrics like cost, impressions, clicks, conversions, and CTR from Facebook Ads, Google Ads, LinkedIn Ads, and more. Gain a complete view of your performance and make informed decisions to optimize your marketing efforts. Start today and simplify your cross-platform reporting!

View template

Connectors used in this template:

Cross-platform

No items found.

How the template can help

Questions you can answer with this template

Performance overview

What is the total cost, impressions, clicks, and conversions across all platforms?
How has the overall CTR (click-through rate) changed over time?
What is the conversion rate across different advertising channels?
How does the cost per conversion vary between platforms?

Platform comparison

Which advertising platform delivers the most impressions and clicks?
Which platform generates the highest conversion rate?
How does cost per conversion compare between Facebook, Google, LinkedIn, and other platforms?
Which platform provides the best ROI based on cost and conversions?

Budget allocation

How much budget has been spent across all ad platforms?
Which platform has the highest cost-efficiency in terms of conversions?
How has the spend distribution changed over time?
Are there opportunities to reallocate budget to better-performing platforms?

Trend analysis

What are the performance trends across platforms over time?
Are there seasonal or time-based trends that affect my campaigns?
How do engagement and conversions fluctuate across different periods?
Which platforms show consistent growth and which are declining?

Done in a snap

How to use the template

Connect your different advertising platforms in your Reporting Ninja account.
Create a cross-platform accounts group with the desired ad accounts in your Looker Studio area
Start creating a Looker Studio data source by clicking on the button ‘Get the template’ below.
Authenticate your account by clicking on ‘Authorize’.
Enter the token your can find the Looker Studio area in your Reporting Ninja account.
Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
Once you’re happy, click on ‘Connect’ in the top-right.
The next page will display all available dimensions and metrics.
Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!

Get the template

Related templates

Browse all templates

Snapchat Ads report template for Looker Studio

Optimize your Snapchat Ads strategy with this Looker Studio template. Track impressions, clicks, CTR, conversions, CPA, ROAS, and ad spend in an interactive dashboard. Analyze campaign performance, measure cost efficiency, and refine ad placements to improve engagement. Gain valuable insights into audience behavior, optimize budget allocation, and maximize your return on investment across your Snapchat advertising efforts.

TikTok Ads report template for Looker Studio

Maximize the impact of your TikTok Ads with this Looker Studio template. Track impressions, clicks, CTR, conversions, CPA, and ROAS in a centralized dashboard. Analyze ad performance, optimize budget allocation, and refine targeting across campaigns, devices, and locations. Use data-driven insights to improve engagement, increase conversions, and drive better advertising results on TikTok.

Pinterest Ads report template for Looker Studio

Analyze and optimize your Pinterest Ads performance with this Looker Studio template. Measure impressions, pin clicks, CTR, conversions, ROAS, and ad spend across campaigns, ad groups, and creatives. Identify top-performing ads, track cost efficiency, and refine targeting to maximize engagement and drive higher conversions on Pinterest.