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YouTube report template for Looker Studio
Optimize your YouTube performance with this Looker Studio template. Track views, watch time, engagement, subscriber growth, and traffic sources. Analyze audience demographics, video retention, and playback locations to refine your content strategy, boost engagement, and expand your reach. Use data-driven insights to maximize visibility and improve your channel’s overall performance.
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How the template can help
Questions you can answer with this template
Channel performance
- How many views has my channel received over time?
- What is the total watch time and average view duration?
- How many new subscribers have I gained or lost?
- What is the overall engagement rate for my videos?
Video insights
- Which videos have the highest number of views and watch time?
- What is the average retention rate for my videos?
- How do different videos compare in terms of likes, dislikes, and shares?
- Which videos drive the most new subscribers?
Traffic sources
- Where do my viewers come from (YouTube search, external sources, suggested videos, etc.)?
- Which traffic source generates the highest watch time and engagement?
- How many views come from direct searches versus external referrals?
- What percentage of my traffic comes from YouTube recommendations?
Audience demographics
- What are the age and gender distributions of my viewers?
- Which countries generate the most views and watch time?
- How does audience behavior differ based on geographic location?
- Which demographics engage the most with my content?
Playback locations and devices
- What percentage of my views come from YouTube, embedded videos, or other sources?
- How do watch times and engagement rates vary by playback location?
- Which devices (mobile, desktop, TV, tablet) generate the most views?
- How does video performance compare across different platforms?
Engagement and interactions
- How many likes, dislikes, comments, and shares have my videos received?
- What are the most commonly used sharing methods for my content?
- How does engagement vary between new and returning viewers?
- What percentage of my viewers watch videos to completion?
Playlists performance
- Which playlists generate the most views and watch time?
- What is the average duration of playlist views?
- How do playlists contribute to overall channel engagement?
- Which playlists retain viewers the longest?
Done in a snap
How to use the template
- Connect your YouTube user in your Reporting Ninja account.
- Start creating a Looker Studio data source by clicking on the button ‘Get the template’ below.
- Authenticate your account by clicking on ‘Authorize’.
- Enter the token your can find the Looker Studio area in your Reporting Ninja account.
- Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
- Once you’re happy, click on ‘Connect’ in the top-right.
- The next page will display all available dimensions and metrics.
- Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
Get started with YouTube report template for Looker Studio
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