Looker Studio templates

LinkedIn Pages report template for Looker Studio

Monitor and improve your LinkedIn Page performance with this Looker Studio template. Track followers, page views, post engagement, and industry insights in an interactive dashboard. Analyze audience demographics, job functions, and seniorities to refine content strategy, maximize reach, and enhance LinkedIn marketing efforts. Gain valuable data to optimize engagement trends and make informed decisions for better visibility and brand growth.

Connectors used in this template:
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How the template can help

Questions you can answer with this template

Follower insights

  • How many new followers has my LinkedIn Page gained?
  • How do paid and organic follower gains compare?
  • Which industries, functions, and seniorities are most represented among my followers?
  • How has my follower base grown over time?

Visitor insights

  • How many page views has my LinkedIn Page received?
  • What is the distribution of desktop vs. mobile visitors?
  • Which industries and job functions generate the most page views?
  • What countries contribute the most traffic to my LinkedIn Page?

Post performance

  • How many posts have been published during the selected period?
  • What are the total impressions, clicks, likes, comments, and shares for my posts?
  • Which posts have the highest engagement rates?
  • How does post performance vary across different content types?

Engagement trends

  • How have impressions, clicks, and engagement rates evolved over time?
  • Which types of content generate the most interactions?
  • Are there any patterns in engagement based on post timing or content format?
  • How does audience interaction differ between mobile and desktop visitors?

Audience breakdown

  • What are the primary industries and job functions of my page visitors?
  • How does my audience distribution vary by company size and seniority level?
  • Which job functions show the highest engagement with my posts?
  • How does the composition of my audience change over time?
Done in a snap

How to use the template

  1. Connect your LinkedIn user in your Reporting Ninja account.
  2. Start creating a Looker Studio data source by clicking on the button ‘Get the template’ below.
  3. Authenticate your account by clicking on ‘Authorize’.
  4. Enter the token your can find the Looker Studio area in your Reporting Ninja account.
  5. Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
  6. Once you’re happy, click on ‘Connect’ in the top-right.
  7. The next page will display all available dimensions and metrics.
  8. Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!