Looker Studio templates

Instagram Insights report template for Looker Studio

Optimize your Instagram performance with this comprehensive Looker Studio template. Track essential metrics like reach, impressions, engagement, followers, and post performance in one intuitive dashboard. Understand how your content resonates, identify trends, and make data-backed decisions to improve results. Streamline your reporting and take your Instagram strategy to the next level.

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Connectors used in this template:

Instagram Insights

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How the template can help

Questions you can answer with this template

Audience demographics

How many followers does my account have?
How many new followers have I gained during the selected time period?
What are the age groups of my followers?
What is the gender distribution of my audience?
In which countries and cities are my followers located?

Content performance

How many likes, comments, saves, and shares did each post receive?
Which posts generated the most interactions?
What type of media (carousel, reel, story, post, IGTV, ad) reached the most people?
How many views and impressions did each media type receive?
What was the reach and views of individual posts over time?

Engagement and actions

How many total interactions did my account receive over the selected period?
What was the trend in likes, comments, and other interactions across all posts?
How many accounts engaged with my content?
Which posts had the highest engagement rates?

Visibility and growth

How many people saw my content (reach)?
How many times was my content displayed (views/impressions)?
What is the reach and impression trend for my account?
Which content types contributed most to account visibility?

Done in a snap

How to use the template

Connect your Instagram Insights user in your Reporting Ninja account.
Start creating a Looker Studio data source by clicking on the button ‘Get the template’ below.
Authenticate your account by clicking on ‘Authorize’.
Enter the token your can find the Looker Studio area in your Reporting Ninja account.
Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
Once you’re happy, click on ‘Connect’ in the top-right.
The next page will display all available dimensions and metrics.
Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!

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