Looker Studio templates

Instagram Insights report template for Looker Studio

Optimize your Instagram performance with this comprehensive Looker Studio template. Track essential metrics like reach, impressions, engagement, followers, and post performance in one intuitive dashboard. Understand how your content resonates, identify trends, and make data-backed decisions to improve results. Streamline your reporting and take your Instagram strategy to the next level.

Connectors used in this template:
No items found.
How the template can help

Questions you can answer with this template

Audience insights

  • How many new followers did I gain during the selected period?
  • What is the total number of followers my account has?
  • What is the gender distribution of my followers?
  • Which cities and countries have the most followers?

Engagement & interaction

  • How many total interactions did my posts receive?
  • What are the total likes and comments on my posts?
  • Which posts generated the highest engagement?
  • Which type of posts (images, videos) perform best in terms of interactions?

Content performance

  • How many impressions and reach did my posts generate?
  • What is the average reach per post?
  • What are the most engaging posts based on likes, comments, and interactions?
  • How do video posts compare to image posts in terms of performance?

Growth & trends

  • How has my follower count changed over time?
  • How do my impressions and reach trend over different time periods?
  • What are the top-performing content themes based on engagement?
  • Which days or times generate the most engagement?

Profile performance

  • What is the overall reach and impressions of my profile?
  • How many total posts have I published?
  • What is the engagement trend for my profile over time?
  • Which content strategies are driving the most profile visits?
Done in a snap

How to use the template

  1. Connect your Instagram Insights user in your Reporting Ninja account.
  2. Start creating a Looker Studio data source by clicking on the button ‘Get the template’ below.
  3. Authenticate your account by clicking on ‘Authorize’.
  4. Enter the token your can find the Looker Studio area in your Reporting Ninja account.
  5. Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
  6. Once you’re happy, click on ‘Connect’ in the top-right.
  7. The next page will display all available dimensions and metrics.
  8. Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!