Looker Studio templates

Facebook Insights report template for Looker Studio

Evaluate and refine your Facebook strategy with this Looker Studio template. Track followers, impressions, reach, engagement, and video views in real-time. Assess post and reel performance, measure interactions, and identify audience trends. Gain insights into top-performing content, optimize organic and paid reach, and enhance your social media marketing with data-driven decisions for better visibility and engagement.

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Connectors used in this template:

Facebook Insights

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How the template can help

Questions you can answer with this template

Audience insights

How many followers do I have, and how has my follower count changed over time?
How many new fans have I gained, and how many have I lost?
What are the top cities and countries where my followers are located?
What languages do my followers speak?

Engagement & interaction

How many total interactions have my posts received?
What are the total likes, comments, and shares on my posts?
Which posts generated the highest engagement?
What is the engagement trend over time?

Content performance

How many impressions and reach have my posts generated?
What is the average reach per post?
Which posts have performed best in terms of impressions, engagement, and shares?
How does video content compare to image posts in terms of performance?

Video performance

How many total video views have I received?
What is the difference between paid and organic video views?
How many 30-second video completions did my videos get?
What percentage of my videos are watched to completion?

Reels insights

How many views, plays, and interactions have my Reels received?
Which Reels generated the most engagement?
How many comments and shares have my Reels received?
What is the total reaction count on my Reels?

Growth & trends

How has my page reach and impressions evolved over time?
How do my organic impressions compare to paid impressions?
What are the best-performing content types for my audience?
Which days or times generate the most engagement?

Done in a snap

How to use the template

Connect your Facebook Insights user in your Reporting Ninja account.
Start creating a Looker Studio data source by clicking on the button ‘Get the template’ below.
Authenticate your account by clicking on ‘Authorize’.
Enter the token your can find the Looker Studio area in your Reporting Ninja account.
Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
Once you’re happy, click on ‘Connect’ in the top-right.
The next page will display all available dimensions and metrics.
Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!

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