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HubSpot report template for Looker Studio
Unlock the full potential of your HubSpot data with this Looker Studio template. Track sessions, new contacts, customers, and page performance in a centralized dashboard. Analyze traffic sources, form submissions, UTM campaigns, and email engagement. Gain insights into audience behavior, optimize marketing strategies, and drive growth with data-driven decisions to enhance your lead generation and customer conversion efforts.
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How the template can help
Questions you can answer with this template
Website traffic and sources
- How many sessions has my website received?
- Which traffic sources are driving the most sessions?
- What is the session-to-contact conversion rate for each source?
- How does traffic performance vary between paid, organic, and referral sources?
Contact and customer insights
- How many new contacts have been generated during the selected period?
- What is the contact-to-customer conversion rate?
- How many leads and customers have been added to the database?
- Which sources are driving the highest number of new contacts and customers?
Page performance
- Which pages have the most views and entrances?
- What is the average time per page view across all pages?
- Which pages have the highest bounce rates, and why?
- How does engagement vary across different pages and content types?
Form performance
- How many form views and submissions have been recorded?
- What is the form view-to-submission conversion rate?
- Which forms generate the most leads?
- Are there any forms with particularly high or low performance?
UTM campaign tracking
- Which UTM campaigns drive the most traffic to the website?
- How do different UTM sources and mediums perform?
- What is the session-to-contact rate for each UTM campaign?
- Which UTM campaigns contribute the most to new contacts and conversions?
Email marketing performance
- How many emails have been sent during the selected period?
- What are the open, click, and click-through rates for my email campaigns?
- Which email campaigns generate the most engagement?
- How do bounce and unsubscribe rates impact email performance?
Device and location insights
- What devices are my visitors using to access the website?
- How do session and engagement rates differ between mobile and desktop users?
- Which countries generate the most traffic to my site?
- Are there significant performance differences based on visitor location?
Deal performance
- How many deals have been created, won, and lost?
- What is the total value of deals closed during the selected period?
- How does deal performance vary across different pipelines?
- Which deal stages experience the most movement and success?
Done in a snap
How to use the template
- Connect your HubSpot user in your Reporting Ninja account.
- Start creating a Looker Studio data source by clicking on the button ‘Get the template’ below.
- Authenticate your account by clicking on ‘Authorize’.
- Enter the token your can find the Looker Studio area in your Reporting Ninja account.
- Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
- Once you’re happy, click on ‘Connect’ in the top-right.
- The next page will display all available dimensions and metrics.
- Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
Get started with HubSpot report template for Looker Studio
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