Looker Studio templates

Google Analytics 4 report template for Looker Studio

Track and analyze key website metrics with this Looker Studio template for Google Analytics 4. Monitor sessions, users, engagement, conversions, and demographics in real time. Identify top-performing channels, understand user behavior, and optimize your content strategy with clear, data-driven insights. Make informed decisions to improve your website's performance and maximize results.

Connectors used in this template:
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How the template can help

Questions you can answer with this template

Website traffic and acquisition

  • How many sessions, users, and new users has my website received?
  • Which channels are driving the most traffic to my website?
  • What is the engagement rate for different traffic sources?
  • How do organic, direct, and paid channels compare in performance?

User engagement and behavior

  • How many engaged sessions have been recorded, and what is the engagement rate?
  • What is the average session duration across different periods?
  • Which pages and events generate the most interactions?
  • How do users interact with my content over time?

Page performance

  • Which pages have the highest number of views and interactions?
  • How does engagement vary across different pages?
  • What is the event count per page, and which pages drive conversions?
  • Which content types generate the most engagement?

Demographic insights

  • What is the gender distribution of my website visitors?
  • Which countries and cities generate the most traffic?
  • What are the primary interests of my audience?
  • How does user engagement vary across different demographic groups?

Conversion and event tracking

  • How many conversions have been recorded, and what is the conversion rate?
  • Which traffic sources contribute the most conversions?
  • What are the most frequently triggered events?
  • How does the conversion performance change over time?

Trends and performance over time

  • How have key metrics like sessions, engagement, and conversions evolved over time?
  • Are there any notable trends in traffic sources or user behavior?
  • How does performance vary across different time periods?
  • Which events and pages show consistent growth or decline?
Done in a snap

How to use the template

  1. Connect your Google Analytics user in your Reporting Ninja account.
  2. Start creating a Looker Studio data source by clicking on the button ‘Get the template’ below.
  3. Authenticate your account by clicking on ‘Authorize’.
  4. Enter the token your can find the Looker Studio area in your Reporting Ninja account.
  5. Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
  6. Once you’re happy, click on ‘Connect’ in the top-right.
  7. The next page will display all available dimensions and metrics.
  8. Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!