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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2025 Supermetrics pricing: is it worth It? (And alternatives)
Analytics

2025 Supermetrics pricing: is it worth It? (And alternatives)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Luis Pereira
Founder & CEO at Reporting Ninja
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What is GA4
Analytics

What is GA4

This article will give you an all-around view of the evolution of Google Analytics to GA4 and in what ways is it different from Universal Analytics.

Manolo Pereira
Contributor
Assisted conversions - A complete guide
Analytics

Assisted conversions - A complete guide

Conversions are an essential factor but it’s not just the final conversion that matters. There are assisted conversions that bring the user to make the final conversion.

José María Rosales
Customer Success at Reporting Ninja
A guide to ecommerce KPIs
Ecommerce

A guide to ecommerce KPIs

Running an ecommerce store but not sure what to track? Read our guide to Ecommerce KPIs here.

Luis Pereira
Founder & CEO at Reporting Ninja
A guide to SaaS KPIs
Analytics

A guide to SaaS KPIs

You can't manage what you don't measure - so make sure your SaaS business is following these KPIs. Read about them here.

Manolo Pereira
Contributor
Everything you need to know about content grouping
Analytics

Everything you need to know about content grouping

Keen to learn more about Content Grouping in Google Analytics? Discover everything you need to know here.

Kyle Rushton McGregor
Contributor
Custom data sources - The beginners guide
Analytics

Custom data sources - The beginners guide

In this beginner's guide, we'll walk you through everything you need to know about how to use our custom data sources feature, so you can have the flexibility to report on any third party data along with existing Reporting Ninja data connections.

Luis Pereira
Founder & CEO at Reporting Ninja
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