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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

Understanding Google Business Profile Analytics
SEO

Understanding Google Business Profile Analytics

Learn how to track all the important analytic data from Google Business Profile and how to analyse it.

Kyle Rushton McGregor
Contributor
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Google Analytics segments to provide greater insights
Analytics
Analytics

Google Analytics segments to provide greater insights

Drilling down into specific segments of your website traffic can give you deep insights into the behavior of different types of visitors. This process is called segmentation in Google Analytics.

Fran Sánchez
Head of Marketing at Reporting Ninja
A guide to bounce rate in GA4 and how it is changing
Analytics
Analytics

A guide to bounce rate in GA4 and how it is changing

Do you need to know what happened to the bounce rate in Google Analytics 4? Read our guide to learn about Google Analytics 4 engagement metrics.

Luis Pereira
Founder & CEO at Reporting Ninja
Using Google Analytics to track your SEO efforts
SEO
SEO

Using Google Analytics to track your SEO efforts

In this guide, we’ll show you how to track SEO metrics using Google Analytics, so you can make data-driven decisions that will help you improve your entire digital marketing strategy.

Manolo Pereira
Contributor
Google Analytics bot traffic
Analytics
Analytics

Google Analytics bot traffic

Traffic from bots can impact your data in Google Analytics and significantly skew the information you are looking at. Read our guide to learn what you need to know.

Kyle Rushton McGregor
Contributor
Google Analytics 4 vs. Universal Analytics
Analytics
Analytics

Google Analytics 4 vs. Universal Analytics

GA4 vs. Universal analytics - which is the best option for you? In this article we’ll take a deep dive into all things GA4 vs. UA to help you make the best decision for your digital marketing efforts.

Fran Sánchez
Head of Marketing at Reporting Ninja
10 email marketing KPIs you need to measure
Email
Email

10 email marketing KPIs you need to measure

Not sure what to track when it comes to email marketing KPIs? Discover the vital metrics you need to ensure success.

Luis Pereira
Founder & CEO at Reporting Ninja
What to include in your website analytics report
Analytics
Analytics

What to include in your website analytics report

This post will walk you through the entire process to produce a web analytics report for your clients.

Javier Pozo
Product Marketing at Reporting Ninja
What is GA4
Analytics
Analytics

What is GA4

This article will give you an all-around view of the evolution of Google Analytics to GA4 and in what ways is it different from Universal Analytics.

Manolo Pereira
Contributor
Assisted conversions - A complete guide
Analytics
Analytics

Assisted conversions - A complete guide

Conversions are an essential factor but it’s not just the final conversion that matters. There are assisted conversions that bring the user to make the final conversion.

José María Rosales
Customer Success at Reporting Ninja
A guide to ecommerce KPIs
Ecommerce
Ecommerce

A guide to ecommerce KPIs

Running an ecommerce store but not sure what to track? Read our guide to Ecommerce KPIs here.

Luis Pereira
Founder & CEO at Reporting Ninja
A guide to SaaS KPIs
Analytics
Analytics

A guide to SaaS KPIs

You can't manage what you don't measure - so make sure your SaaS business is following these KPIs. Read about them here.

Manolo Pereira
Contributor
Everything you need to know about content grouping
Analytics
Analytics

Everything you need to know about content grouping

Keen to learn more about Content Grouping in Google Analytics? Discover everything you need to know here.

Kyle Rushton McGregor
Contributor
Custom data sources - The beginners guide
Analytics
Analytics

Custom data sources - The beginners guide

In this beginner's guide, we'll walk you through everything you need to know about how to use our custom data sources feature, so you can have the flexibility to report on any third party data along with existing Reporting Ninja data connections.

Luis Pereira
Founder & CEO at Reporting Ninja
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