.png)
Key takeaways:
- Best alternative for marketing teams and agencies: Reporting Ninja offers powerful automation, true cross-channel reporting, and advanced customization at a budget-friendly price.
- Best for seamless client communication and report delivery: Reporting Ninja, Metrics Watch and DashThis are ideal for agencies with non-technical clients, making it easy to share and access reports.
- Best for enterprise and data-driven teams: Adverity and Tableau provide robust data integration and advanced analytics capabilities—but they come with a steeper learning curve and are better suited for large companies.
Exploring Swydo alternatives? You’re not the only one.
Swydo is a popular tool for automating marketing reports. It's easy to use, offers pre-made templates, and provides scheduling tools.
But if you’re here, you’re probably looking for something with more flexibility, better pricing, easier customization, or stronger automation.
If that's what you're after, you’re in good hands. Here, we’ve rounded up nine top options worth considering for powerful marketing reporting.
At the top of our list? Reporting Ninja—a powerful yet user-friendly platform built specifically for marketing professionals who want fast, automated, and insightful reporting.
Reporting Ninja
Reporting Ninja is a purpose-built marketing reporting tool. All in all, it’s a hassle-free way to stay on top of all your marketing efforts.
Unlike Swydo, it gives you more flexibility to customize, automate, and brand your reports your way. Let's see why.
Key features
Fully automated report scheduling
Set it and forget it. With Reporting Ninja’s automation tools, you can schedule recurring reports with dynamic date ranges. This saves hours of manual work.
Reports are sent to clients or team members via email as PDF or web links—weekly, monthly, quarterly, or on a custom schedule.
Cross-channel data integration
Reporting Ninja’s integrations pull data from over 30+ marketing platforms. It includes integrations with Google Ads, Google Analytics 4, HubSpot, Pinterest, and more.
You can easily blend a wide range of data sources into a single report. This enables a complete view of operational metrics and clearer storytelling.
Customized reports
Creating client-ready reports is quick and flexible thanks to Reporting Ninja’s drag-and-drop report builder.
You can fully customize layouts, performance metrics, charts, and text blocks to match your reporting needs.
Plus, save time by turning your designs into pre-built templates—perfect for keeping branding consistent across all your client accounts.
Pricing
Where Reporting Ninja shines
- Integrations with Google Sheets and Looker Studio help you build powerful dashboards—no extra setup required.
- Affordable scalability. Whether you're managing 5 clients or 50, Reporting Ninja offers robust features with transparent, budget-friendly pricing plans.
- It’s easy to use, with no learning curve—even for non-tech-savvy team members.
- Built for marketers, not data analysts. Everything is optimized toward marketing workflows—no need to mess with technical settings or BI logic.
Where Reporting Ninja falls short
- Limited BI-level customization. It’s not a business intelligence tool—you won’t find SQL-level query options here.
- No free plan. While it offers a 15-day free trial, it doesn’t provide a long-term free plan.
Customer reviews
“It took us some time to find the solution to seamlessly build custom reports with a high degree of personalization. Our reports have now all the required information the way we want it, including amazing visualizations” - Angela Bridgers, NH Digital
Who Reporting Ninja is best for
- Marketing agencies that need fast, scalable, and beautifully branded client reports.
- Freelance marketers who want to automate recurring reports and deliver polished work without spending hours in spreadsheets.
- In-house marketing teams looking to centralize performance reporting across a wide range of platforms.
Metrics Watch
Metrics Watch is a marketing reporting tool designed for automated, no-login-needed reports delivered via email.
Key features
- Email-based reporting: Automatically delivers live reports via email—no need for clients to log in or open attachments.
- Pre-built integrations: Connects with Google Ads, Google Analytics 4, and more.
- White-label options: Enables full brand customization of reports, including agency logos, color schemes, and visual styles.
Pricing
Where Metrics Watch shines
- Frictionless delivery—no logins, no PDFs, no dashboards.
- Quick setup to start sending reports in minutes.
- Great for non-technical stakeholders who prefer email over dashboards.
Where Metrics Watch falls short
- Limited customization—less flexible than tools with full dashboard features or advanced filters.
- Lacks cross-channel analysis.
- No real-time data or interactive dashboards.
Customer reviews
“It was extremely quick to set up and we love the automated reporting (...) Also, it’s not possible to build custom metrics yourself” - Jacob S., verified Capterra review.
Who Metrics Watch is best for
- Agencies with non-technical clients.
- Small marketing teams that want to automate recurring reporting tasks.
Adverity
Adverity is a marketing analytics platform designed to centralize data from a wide range of sources, helping teams create tailored reports and performance dashboards.
Key features
- Advanced data integration: Connects with hundreds of data sources including ad platforms, CRMs, and analytics tools.
- AI-powered analytics: Identifies issues and trends across marketing datasets.
- Data transformation tools: Cleans, merges, and standardizes data before analysis.
Pricing
Available on-demand. Request a quote.
Where Adverity shines
- Data unification at scale, making it ideal for large teams juggling multiple marketing channels and platforms.
- Custom reporting flexibility without needing engineering resources.
- Advanced data modeling that supports complex use cases.
Where Adverity falls short
- Steep learning curve that requires technical knowledge to set up and maintain complex data flows.
- No plug-and-play reporting, as it lacks ready-made templates for basic marketing reports.
- Pricing and platform complexity may be too much for startups or small agencies.
Customer reviews
"Adverity has a ton of potential and great uses but definitely lacks the more detailed resources" - Verified G2 review.
Who Adverity is best for
- Enterprise teams managing high volumes of marketing data.
- Data-driven agencies offering data modeling and cross-channel campaign reporting.
Whatagraph
Whatagraph is a marketing reporting platform that helps create visually engaging, cross-channel performance reports.
Key features
- Cross-channel reporting: Combines data from multiple platforms, from Google Analytics to TikTok ads and Snapchat ads.
- Visual report builder: Offers drag-and-drop widgets, charts, and templates for easy customization.
- Automated delivery: Provides report scheduling to send directly to stakeholders.
Pricing
Available on-demand. Request a quote.
Where Whatagraph shines
- Focuses on client-friendly reports, making it easy for them to check results.
- Fast setup with pre-built templates and integrations.
- Eliminates repetitive work with scheduled report delivery and multi-account management.
Where Whatagraph falls short
- High entry pricing for small teams or freelancers.
- Limited custom metrics to build advanced or highly tailored dashboards.
- Template-heavy structure. While this makes setup fast, it can also be limiting.
Customer reviews
"Good product. Doesn't provide much customization" - Kyle R., verified G2 review
Who Whatagraph is best for
- Agencies needing automated, professional reports without manual work.
- Marketing teams overseeing multi-platform marketing campaigns.
Tableau
Tableau is a leading business intelligence (BI) platform known for its powerful data visualization and reporting capabilities.
Key features
- Advanced data visualization: Allows for highly interactive and customizable charts, dashboards, and graphs.
- Multiple data connectors: Pulls data from marketing platforms, CRMs, spreadsheets, and data warehouses.
- Drag-and-drop interface: Visual interface makes building dashboards easier for non-developers.
Pricing
Where Tableau shines
- Enterprise-grade visualization that offers best-in-class tools for custom, interactive data storytelling.
- Flexible data blending from many sources.
- Scalability—easily handles growing data volumes and user demands.
Where Tableau falls short
- Steep learning curve for non-technical users.
- Not marketing-specific, lacking pre-built marketing report templates or integrations.
- Pricing may be expensive for agencies or startups with basic reporting needs.
Customer reviews
"Helpful for building reports, too many non-intuitive features and formatting is very difficult” - Verified G2 review
Who Tableau is best for
- Data analysts and BI teams who need full control over data.
- Large enterprises that need scalable reporting infrastructure.
- Marketing teams with internal data support.
Supermetrics
Supermetrics is a data integration tool designed to streamline the collection and analysis of marketing data.
Key features
- Data integration: Connects with numerous marketing platforms for data consolidation.
- Custom queries: Offers advanced filtering, metrics selection, and scheduling options for granular control.
- Flexible destinations: Sends data to tools like Google Sheets, Looker Studio (formerly Google Data Studio), and BigQuery.
Pricing
* This pricing table applies to a single independent destination—Google Sheets, Looker Studio, Power BI, or Microsoft Excel. For additional or alternative destinations, pricing is available upon request.
Where Supermetrics shines
- Massive data coverage, integrating with nearly every major ad, analytics, and social platform.
- Custom workflow control over how marketing data is collected, filtered, and sent.
- Scalable infrastructure.
Where Supermetrics falls short
- No built-in reporting interface. Unlike tools like Reporting Ninja or Swydo, you’ll need to build your own dashboards elsewhere.
- The steep learning curve for setting up and maintaining queries.
- Costs scale quickly as you add more data sources and destinations.
Customer reviews
"Powerful, useful tool with a frustratingly inflexible pricing model" - Gregory J., verified G2 review.
Who Supermetrics is best for
- Marketing agencies managing multiple clients and requiring reporting from various platforms.
- Marketing teams seeking to automate data collection and reporting processes.
NinjaCat
NinjaCat is a reporting platform built for digital marketing agencies and media teams that manage high volumes of client campaigns.
Key features
- Cross-channel reporting: Creates reports with data from PPC, SEO, social, and call-tracking platforms.
- Campaign monitoring: Offers real-time alerts and performance tracking across campaigns.
- AI-powered specialized agents: Leverages AI to monitor performance, flag anomalies, and surface key insights.
Pricing
Where NinjaCat shines
- Built for agencies, supporting complex workflows with multiple clients and marketing channels.
- 100+ pre-built integrations—no custom setup needed.
- All-in-one reporting workspace that combines data collection, visualization, and monitoring.
Where NinjaCat falls short
- No transparent pricing—and typically expensive for small teams.
- Limited customization flexibility—less control over layout and design compared to tools like Looker Studio or Reporting Ninja.
Customer reviews
"Great for basic reporting needs, but not for advanced use" - Matthieu D., verified G2 review.
Who NinjaCat is best for
- Mid-to-large marketing agencies that manage many client accounts.
AgencyAnalytics
Agency Analytics is a reporting platform built for digital marketing agencies to easily track, visualize, and share client performance.
Key features
- Multi-channel integration: Pulls data from over +60 marketing data sources.
- SEO reporting tools: Tracks rankings, runs audits, and monitors backlinks.
- Preset templates: Offers ready-to-use templates for quick setup.
Pricing
Where AgencyAnalytics shines
- Fast, client-ready dashboards with pre-built templates.
- All-in-one SEO & reporting.
- Customizable reports and dashboards with logo, branding, and custom domain.
Where AgencyAnalytics falls short
- Extra cost for more clients, which can be a major disadvantage for growing agencies.
- Customization features are only in pricier plans.
- Not ideal for complex reporting, better suited for standardized metrics and KPIs.
Customer reviews
"Platform is great, but pricing doesn't make any sense" - Adam R., verified G2 user
Who AgencyAnalytics is best for
- Freelancers seeking ready-to-use report templates with easy setup.
- Small to mid-sized agencies that want a quick, client-friendly way to deliver marketing reports.
DashThis
DashThis is a marketing dashboard and reporting tool designed for agencies and in-house teams that want to create simple, automated reports with minimal setup.
Key features
- Pre-built dashboard templates: Provides ready-made layouts and key metrics for multiple platforms.
- Simple data sharing: Allows for sharing live links or export reports in PDF format.
- Multiple data sources: Supports 50+ native integrations—from LinkedIn to Mailchimp reporting and more—easily pulling key KPIs for email marketing, social media, PPC, and more.
Pricing
Where DashThis shines
- Beginner-friendly interface with easy setup and no learning curve.
- Clean, shareable dashboards designed to look good with minimal customization required.
Where DashThis falls short
- Limited customization, with few options for adjusting layout, design, or visualizations beyond templates.
- Not ideal for advanced analytics, as it lacks robust tools for deep analysis, filtering, or comprehensive, strategic reporting needs.
Customer reviews
“Easy reports for your project (...) The cost can add up quickly if you need a lot of dashboards” - Ömer K, verified G2 review.
Who DashThis is best for
- Marketing agencies seeking straightforward client reporting.
- In-house marketing teams looking to analyze data from multiple channels.
- Small to medium businesses seeking to monitor marketing performance.
Reasons to consider an alternative to Swydo software
Swydo is a solid tool for basic marketing reports. That said, it may not meet the needs of teams looking for more flexibility, deeper insights, or a smoother experience.
Here are a few reasons why you might want to explore other options.
Limited cross-channel analysis
Swydo lets you pull data from multiple platforms into one report. However, you can’t blend that data into unified KPIs or charts. This makes it difficult to compare performance across channels or show total results.
“While it has a solid range of integrations, it would be even better if there were more options for connecting to different platforms” - Dominik L., verified G2 review.
On the other hand, Reporting Ninja supports true cross-channel analysis with blended metrics and custom widgets.
Pricing
Starting at $49/mo, Swydo’s pricing is based on the number of data sources and report volume. This can get expensive quickly—especially for agencies managing multiple clients.
Plus, essential features like advanced customization and broader integrations are still limited.
"Pricing is a little sneaky, as you must remove data sources you are not using. Don't get caught out and check your data sources regularly" - Andy W., verified G2 review.
Reporting Ninja, on the other hand, includes all features across plans with transparent, scalable pricing starting at just $20/mo.
Poor customer service
Some users report slow response times and limited support availability with Swydo.
"Poor customer service. Huge wait times with no updates on things that were fundamentally important to us as an agency" - Jonathan L., verified G2 review.
Reporting Ninja offers fast, reliable support to help you resolve issues quickly and keep reports running smoothly.
Looking for Swydo alternatives? Try Reporting Ninja today!
Are Swydo’s limitations holding back your reporting workflows? Are you looking for better integrations, customization capabilities, and pricing plans?
If so, Reporting Ninja could be the upgrade you need to complement your marketing efforts and make better data-driven decisions.
It offers powerful automation, true cross-channel reporting, and flexible design tools—all in one easy-to-use platform with transparent, affordable pricing.
Ready to see the difference? Start your free trial of Reporting Ninja today—no credit card required.
.png)
