Key takeaways
- Best for all-in-one reporting: Reporting Ninja offers deep integrations, custom dashboards, and automated reporting, making it ideal for agencies and marketers managing multiple data sources.
- Best for enterprise-scale data management: Adverity provides advanced data transformation and AI-driven insights, suited to large enterprises with complex analytics needs.
- Best for budget-conscious marketers: Dataslayer.ai is a cost-effective alternative with essential integrations for Google Sheets and Looker Studio.
- Best for real-time performance monitoring: Whatagraph excels in automated cross-channel reporting and real-time visual insights, making it great for teams needing at-a-glance analytics.
While Supermetrics is a popular choice for data aggregation, it’s not the only option—and certainly not the best fit for everyone.
If you’re looking for affordable, more customizable, or better-integrated alternatives, you’re in the right place. We’ve analyzed the top Supermetrics alternatives for 2025, breaking them down by features, pricing, and who they’re best for.
Let’s have a look…
Supermetrics alternatives at a glance
7 Supermetrics alternatives & competitors for 2025
While Supermetric is powerful, users often run into pricing concerns, limited data transformation capabilities, and restrictions on integrations. For businesses needing more flexibility, automation, or cost-effective solutions, alternative tools can provide better value.
Below, we break down the top Supermetrics alternatives—who they’re best for, what makes them unique, and how they compare.
1. Reporting Ninja
Supermetrics helps users move data into Looker Studio and Google Sheets, but that’s where its role ends. Reporting Ninja, on the other hand, does both—it acts as a connector for Looker Studio and Google Sheets, while also providing its own built-in reporting platform.
This means users can either pull data into third-party tools or build and automate reports directly within Reporting Ninja—something Supermetrics doesn’t offer.
With features like drag-and-drop customization, automated scheduling, and white-label branding, Reporting Ninja gives agencies and marketing teams more control and flexibility over their reporting workflows.
Key features
Custom report builder
- Drag-and-drop interface makes it easy to create reports without coding or technical expertise.
- A wide range of visualization options, including charts, tables, and graphs, helps highlight key insights.
- Advanced filtering and segmentation allow users to tailor reports based on specific metrics, date ranges, and audiences.
Multi-channel data integration
- Connects with Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Bing Ads, and over 30 other platforms.
- Combines multiple data sources into a single report for cross-platform insights.
- Allows for custom metric creation, letting users blend data in ways not possible with standard tools.
Automated report scheduling
- Automatically generates and delivers reports via email, PDF, or live dashboards at predefined intervals.
- Ensures stakeholders receive timely updates without manual intervention.
- Supports dynamic report updates, allowing users to track performance changes in real time.
White-label customization
- Fully customizable branding options enable agencies to present reports as their own.
- Supports personalized templates, including logos, colors, and client-specific customizations.
- Multi-language support allows for global client reporting.
Pricing
Where Reporting Ninja shines
- Google Sheets & Looker Studio integrations: Pulls data directly into spreadsheets and dashboards.
- More than just a connector – Unlike Supermetrics, Reporting Ninja doesn’t just move data to Looker Studio and Google Sheets. It also provides its own custom reports platform, eliminating the need for third-party tools.
- Multi-channel insights: Pulls real-time data from multiple platforms and allows cross-channel reporting in a single interface.
- Affordable pricing: More cost-effective than Supermetrics, with flexible plans that cater to businesses of all sizes.
- White-label capabilities: Agencies can deliver branded, professional reports to clients without any mention of Reporting Ninja.
- Automation at its core: With automated scheduling and delivery, Reporting Ninja eliminates the need for manual report updates.
Where Reporting Ninja falls short
- Fewer integrations than Supermetrics: While it supports over 30 platforms, Supermetrics offers more connectors, particularly for niche data sources.
- No permanent free plan: A trial is available, but no ongoing free tier exists for small-scale users.
Customer reviews
“I had already worked with other tools, but the balance between automation, customization, and the visuals offered by Reporting Ninja meets all my needs. The ability to integrate data from various marketing channels and turn them into such well-crafted reports saves us a lot of time while enhancing our clients' experience.” Stephanie Barbieri, Studio 33
Who Reporting Ninja is best for
- Marketing agencies that need scalable, automated, and fully branded client reports.
- In-house marketing teams looking for easy-to-use, multi-platform reporting tools.
- Freelancers and consultants who want to offer professional, white-labeled reports with minimal effort.
2. Funnel.io
While Supermetrics focuses on data extraction, Funnel.io offers more flexibility in data processing and transformation, making it ideal for enterprises handling large data volumes. However, its complexity may not suit smaller teams looking for an easy-to-use reporting tool.
Key features
- Extensive data integrations: Connects with 500+ marketing and analytics platforms.
- Data transformation: Cleans, enriches, and maps data before exporting it.
- Multiple export options: Send data to Looker Studio, Google Sheets, BigQuery, and other destinations.
Pricing
Where Funnel.io shines
- Large-scale data transformation: Provides impressive data cleaning and mapping options.
- Wide range of integrations: Offers more connectors than most competitors.
- Enterprise-ready: Supports custom data pipelines and warehouse exports.
Where Funnel.io falls short
- High pricing: Custom pricing can be expensive for small businesses.
- Steeper learning curve: Requires setup and knowledge of data transformation processes.
- No built-in report visualization: Data must be exported to external tools for reporting.
Customer reviews
“Very easy to connect and share data with, albeit a bit expensive”- Alexander J, verfired G2 user
Who Funnel.io is best for
- Teams exporting data to warehouses or BI tools for further analysis.
3. Adverity
Adverity doesn’t just extract data—it refines it. With AI-driven insights and real-time data harmonization, it’s built for enterprises dealing with complex, high-volume analytics. However, its steep learning curve and high price tag might be a deal-breaker for smaller teams looking for a quick, plug-and-play solution.
Key features
- AI-powered insights: Uses machine learning to uncover trends and optimization opportunities.
- Advanced data transformation: Cleans, enriches, and harmonizes data for better analysis.
- Enterprise-grade integrations: Supports connections to cloud data warehouses, BI tools, and marketing platforms.
Pricing
Where Adverity shines
- AI-powered analytics: Provides predictive insights for data-driven decision-making.
- Scalable for enterprises: Handles large datasets with automated processing.
- Strong data governance: Offers compliance and security features for enterprise clients.
Where Adverity falls short
- Expensive for smaller businesses: Pricing is tailored for large organizations.
- Complexity: Requires setup and expertise in data transformation.
- Not focused on reporting: Primarily a data pipeline tool, not a report builder.
Customer reviews
“Powerful tool but very complex to use” - Albrecht F, verified G2 user
Who Adverity is best for
- Large enterprises needing AI-driven analytics and automation.
4. Improvado
Unlike Supermetrics, Improvado provides custom API connections and full data pipeline automation, making it a good fit for businesses that need more control over their data. However, its complex setup may not suit smaller teams looking for a quick, out-of-the-box solution.
Key features
- Custom API integrations: Supports additional data sources beyond its 500+ built-in connectors.
- Data transformation and normalization: Cleans and harmonizes data for accurate analysis.
- Scalable data pipelines: Automates data flows to BI tools, dashboards, and warehouses.
Pricing
Where Improvado shines
- Full data pipeline control: Offers ETL capabilities beyond simple data extraction.
- Custom API integrations: Supports non-native data sources for additional flexibility.
- Scalable for growing businesses: Automates data processes to reduce manual workload.
Where Improvado falls short
- High pricing: Custom pricing makes it less accessible for small businesses.
- Not ideal for beginners: Requires technical expertise to set up and manage.
- No built-in reporting: Focuses on data transfer rather than visualization.
Customer reviews
“Improvado has useful out-of-the-box solutions for streamlining data aggregation and reporting” - Dominic M, verified G2 user
Who Improvado is best for
- Teams looking for custom API integrations to support unique data sources.
5. Dataslayer.ai
Dataslayer.ai keeps things simple. It’s built for marketers who need quick data extraction without complex setups. With direct connections to Looker Studio and Google Sheets, it offers an easy alternative to Supermetrics. But while it’s marketed as a budget-friendly tool, its pricing structure can add up quickly—especially for users who need access to both Looker Studio and Google Sheets.
Unlike Dataslayer, Reporting Ninja includes both connectors in a single plan at a more competitive price. For marketers and agencies looking for cost-effective reporting without limitations, Reporting Ninja offers more flexibility.
Key features
- Google Sheets & Looker Studio integrations: Pulls data directly into spreadsheets and dashboards.
- Simple automation: Automates report refreshes and scheduled data updates.
- Flexible query scheduling – Users can set automated refresh intervals to keep data up to date without manual intervention, ensuring reports always reflect the latest insights.
Pricing
Looker Studio plans
Google Sheets plans:
Where Dataslayer.ai shines
- Affordable pricing: Cheaper than Supermetrics, making it accessible for small teams.
- No learning curve: Designed for marketers who don’t need complex data processing.
Where Dataslayer.ai falls short
- Limited integrations: Supports fewer platforms than Supermetrics and other competitors.
- Basic functionality: Lacks advanced data transformation and API customization.
- Not ideal for enterprises: Best suited for small teams and freelancers rather than large businesses.
Customer reviews
“Very useful but limited” - Charlie S, verified G2 user
Who Dataslayer.ai is best for
- Freelancers and small businesses needing simple, automated data extraction..
6. Power My Analytics
Power My Analytics stands out with its fixed pricing model, making it an attractive choice for budget-conscious teams. Unlike Supermetrics, which charges per connector or query, it offers predictable costs. But it’s not built for deep data transformation, so it’s best for users who just need straightforward data automation.
Key features
- Direct data connectors: Syncs with Google Ads, Facebook, LinkedIn, Shopify, Amazon, and more.
- Automated report updates: Refreshes data in Google Sheets and Looker Studio without manual exports.
- Cost-efficient pricing: Lower pricing compared to Supermetrics, ideal for SMBs.
Pricing
Where Power My Analytics shines
- Affordable alternative: One of the cheapest options compared to Supermetrics and other competitors.
- Simple setup: Easy plug-and-play integration with Google Sheets and Looker Studio.
- Fixed pricing: No per-query or per-connector fees, making costs more predictable.
Where Power My Analytics falls short
- Limited data transformation: Lacks advanced data cleaning and blending features.
- Fewer integrations: Supports fewer data sources than Supermetrics.
- Not built for enterprise use: Best for small businesses and solo marketers, not large-scale data operations.
Customer reviews
“Cheap pricing is appealing but connectors don’t all work” - Zachary C, verified G2 user
Who Power My Analytics is best for
- Marketers who primarily use Looker Studio and Google Sheets.
7. Whatagraph
Whatagraph provides pre-built templates, drag-and-drop widgets, and real-time dashboards, making it a strong choice for agencies that need presentation-ready reports. However, its high pricing and limited data transformation capabilities may not suit users who need deep data manipulation.
Key features
- Real-time performance monitoring: Live dashboards that track campaign performance across multiple channels.
- Custom report templates: Pre-built and customizable layouts for fast reporting.
- Automated report scheduling: Set up recurring reports for clients and stakeholders.
Pricing
Where Whatagraph shines
- Easy-to-use visual reports: Pre-built templates and drag-and-drop reporting make it simple for agencies.
- Real-time dashboards: Unlike Supermetrics, Whatagraph provides live performance monitoring.
- Client-friendly presentations: Reports are designed for easy sharing and readability.
Where Whatagraph falls short
- Expensive: Pricing starts at $199/month, making it one of the pricier options.
- Limited data transformation: Lacks advanced cleaning and blending features.
- Not ideal for raw data analysis: More focused on presentation than in-depth analytics.
Customer reviews
“Good product. Doesn’t provide much customization” - Kyle R, verified G2 review
Who Whatagraph is best for
- Marketing teams who prefer pre-built templates over manual data processing.
Reasons to consider an alternative to Supermetrics
Supermetrics is a popular data aggregation tool, but it has its limitations. Here’s why some look elsewhere.
1. High pricing for multiple connectors
Supermetrics charges separately for each data source connector, which can quickly add up for agencies and teams managing data from multiple platforms. Businesses often find themselves paying hundreds per month just to pull data into Looker Studio or Google Sheets.
Reporting Ninja offers a more affordable, all-in-one pricing model that includes multi-platform reporting without extra connector fees. Whether you need Looker Studio, Google Sheets, or Reporting Ninja’s own built-in reporting platform, everything is covered under one plan—making it a more budget-friendly alternative.
2. Limited data visualization options
Supermetrics focuses on data extraction, not reporting. Users still need to build reports separately in Looker Studio, Google Sheets, or other third-party tools—adding extra steps and complexity.
Reporting Ninja provides both connectors and a reporting platform. You can either export data to Looker Studio or Google Sheets or create fully customizable reports within Reporting Ninja itself.
3. No built-in reporting or white-label options for agencies
For agencies managing multiple clients, branding and customization are essential. Since Supermetrics does not have its own reporting environment, it also does not offer built-in white-label customization. Instead, users must export data to Looker Studio, Google Sheets, or another platform and manually format reports to match their branding.
Reporting Ninja provides both a reporting environment and full white-label capabilities. Agencies can customize reports with their branding, automate scheduled deliveries, and present client-ready insights without additional formatting or third-party tools.
Which Supermetrics alternative is right for you?
The best reporting tool depends on how you use your data. Supermetrics is great for moving data into Looker Studio and Google Sheets—but that’s all it does. If you need a tool that both connects and reports, Reporting Ninja is the stronger choice.
With built-in reporting, deep customization, and automation, Reporting Ninja eliminates the need for third-party tools. It gives agencies and marketing teams more control, more flexibility, and better pricing than Supermetrics.
Want a reporting solution that does more for less?
Start your free trial with Reporting Ninja today and see the difference.
