Looker Studio templates

Google My Business report template for Looker Studio

Gain valuable insights into your Google My Business performance with this Looker Studio template. Track impressions, clicks, calls, website visits, and directions requests across search and maps. Monitor customer interactions, analyze review trends, and understand how users find your business. Optimize your local SEO strategy and improve engagement with data-driven decisions.

Connectors used in this template:
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How the template can help

Questions you can answer with this template

Performance metrics

  • What is the total number of impressions my business profile has received?
  • How many mobile and desktop impressions are generated from maps and search?
  • How many calls, website clicks, and directions requests have been recorded?
  • How do overall interactions and impressions compare over the reporting period?

Review insights

  • What is my average rating and how has it changed?
  • How many reviews have been received this period versus lifetime?
  • What are the most common reviewer comments and ratings?
  • How does review sentiment impact my overall performance?

Search terms insights

  • Which search terms drive the most impressions for my business?
  • What are the top queries associated with my business profile?
  • How are search term volumes distributed throughout the month?
  • Which keywords generate the highest engagement?
Done in a snap

How to use the template

  1. Connect your Google My Business user in your Reporting Ninja account.
  2. Start creating a Looker Studio data source by clicking on the button ‘Get the template’ below.
  3. Authenticate your account by clicking on ‘Authorize’.
  4. Enter the token your can find the Looker Studio area in your Reporting Ninja account.
  5. Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
  6. Once you’re happy, click on ‘Connect’ in the top-right.
  7. The next page will display all available dimensions and metrics.
  8. Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!