9+ best SEO reporting tools for 2025: free & paid comparison

SEO (Search Engine Optimization) strategies are the heart of your organic traffic. And the right SEO reporting tools can make all the difference in tracking, analyzing, and optimizing your strategy.

Are you an agency managing multiple clients? Or a business optimizing your own website? 

In any case, these tools offer crucial insights, giving you a comprehensive view of your SEO performance and empowering you to make data-driven decisions.

In this guide, we’ll compare some of the best SEO reporting software in the market. We’ll highlight features, pricing, and everything you need to know to choose the one that fits your needs.

 Reporting Ninja: the best SEO reporting tool

Reporting Ninja is a powerful platform that makes SEO reporting simple and easy. It provides clear, actionable insights without the hassle or high costs. 

Designed for simplicity and efficiency, it automates data collection and streamlines reporting. It also lets you customize dashboards to spotlight what matters the most.

Plus, its integrations make it an ideal SEO reporting tool. It pulls key metrics from different sources, tracks performance trends, and turns raw data into valuable insights. 

Key features

Key integrations for SEO reporting

Reporting Ninja unifies your SEO analytics in one single place, making reporting effortless. It seamlessly integrates with multiple relevant data sources to track your organic traffic, from Google Analytics to Google Search Console. 

It also integrates with Google Ads, providing a complete view of both organic and paid performance.

Easy-to-use reporting tool

‍Reporting Ninja makes it easy to create detailed reports with a simple drag-and-drop tool. Its intuitive report editor lets you build and customize your SEO dashboards while also offering multiple predefined templates for you to use.

Automated marketing report scheduling

SEO data is always on the move, but staying on top of it doesn’t have to be a struggle. With Reporting Ninja’s automated scheduling, you can send out SEO reports on your custom timeline—no manual work needed. 

That means your team or clients get the latest insights delivered straight to their inbox, effortlessly.

Pricing

Where Reporting Ninja shines

• Seamless data integration: Easily connects to multiple tools to centralize data in one place, giving you a complete view of your performance and helping you better understand SEO analytics. 
• Simplicity and flexibility: Allows you to brand SEO reports any way you want to in just a few clicks. Perfect for client presentations and internal reports.
• Automation and efficiency: You can just automate reports once and that’s it—no more repetitive data pulls. 
• Enterprise-level features at an affordable price: Access all data capabilities with straightforward, transparent pricing. No hidden fees—just one single plan that includes all features, integrations, and destinations. 

Where Reporting Ninja falls short

• No free plan: While Reporting Ninja offers a 15-day free trial and competitive pricing, it doesn’t include a permanent free-tier option. 
• No AI insights: You'll get detailed data, but no automated bid or budget suggestions.

Customer reviews

“It's essential to have tools that enable effective digital marketing management and brand image strengthening, all while meeting client expectations. Reporting Ninja has proven to be an exceptionally effective and user-friendly solution in this regard” Marta Meyrick | Marketing Hero

Who Reporting Ninja is best for

• Agencies managing multiple clients that need to automate many reports at once.
• Marketing teams that want an easy way to centralize SEO data from multiple sources.
• Businesses looking for cost-effective, simple, and automated reporting tools.

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Ahrefs 

Ahrefs is a comprehensive SEO tool known for its strong backlink analysis, competitor research, and site audit capabilities.  

Key features

• Competitor analysis: Provides insights into main competitors' website performance.
• Keyword research: Offers extensive keyword research with accurate search volumes and scores.
• Backlink analysis: Provides in-depth insights into backlink profiles, helping create effective link-building strategies.
• SEO audit tool: Identifies technical SEO issues to enhance website performance.

Pricing

Where Ahrefs shines 

• Comprehensive backlink data with one of the largest backlink databases.
• User-friendly interface that simplifies complex data analysis.

Where Ahrefs falls short 

• Pricing may be challenging for small businesses or individual users.​
• Limited integrations with third-party tools compared to some competitors. 

Customer reviews

"Good - but not sure I trust all the data" - Verified user review

Who Ahrefs is best for

• SEO professionals who require detailed backlink and keyword data.​
• Agencies managing multiple clients needing comprehensive SEO reports.
• Large enterprises needing in-depth SEO data.

Semrush

SEMrush is one of the most powerful marketing tools, including SEO, content marketing, PPC, and social media capabilities. 

Key features 

• Keyword research: Identifies potential keywords and monitors visibility trends.
• Site audit: Evaluates website health and suggests improvements.​
• Competitor analysis: Provides insights into competitors' strategies and performance.​

Pricing

Where Semrush shines

• Comprehensive SEO analysis, with multiple capabilities.
• Comprehensive toolset beyond SEO, including PPC and social media tools.

Where Semrush falls short 

• Steep learning curve that may be overwhelming for beginners or those looking for a simple, plug-and-play SEO tool.
• Costly for small businesses
• Limited integrations with other platforms—and more complex to set up. 

Customer reviews

"Impressive suite of tools, but learning curve required" - Logan L., verified user review.

Who Semrush is best for

• Digital marketing agencies requiring a broad set of marketing tools.​
• Large enterprises needing in-depth competitive analysis and reporting.

HubSpot 

Hubspot is an all-in-one marketing platform that integrates SEO tools within its suite of services. 

Key features 

• Content Strategy: Assists in planning and organizing content around key topics to enhance SEO performance.​
• Performance Analytics: Offers insights into how content is performing in search results.
• Comprehensive marketing and sales features, such as email marketing, social media planning, and lead generation.  

Pricing

Where HubSpot shines 

• Integrated marketing platform, combining SEO tools with other marketing capabilities.
• User-friendly interface, making it accessible for users without extensive technical knowledge.

Where HubSpot falls short 

• Advanced features come at a premium, which may be a downside for small businesses.​
• Limited SEO depth, with tools and reporting capabilities that are not as strong as other platforms.

Customer reviews 

"Great program, but too big for me. I wish there were ‘lite’ versions for those of us who don't have a lot of time to train on it and setup” - Katie P., verified user review. 

Who HubSpot is best for

• Medium to large businesses seeking an all-in-one marketing solution with SEO capabilities.
• Marketing teams that require collaboration across various marketing functions.

SE Ranking

SE Ranking is an all-in-one SEO platform with tools to help businesses boost their online visibility.

Key features

• Keyword rank tracker: Monitors keyword rankings across different search engines and locations with high accuracy. 
• Website audit: Evaluates website health by identifying technical SEO issues and recommendations. ​
• Backlink Analysis: Analyzes backlink profiles to assist in link-building strategies. ​
• Competitor Analysis: Provides insights into competitors' SEO strategies and performance metrics.

Pricing

Where SE Ranking shines 

• Affordability, offering a wide range of SEO tools at competitive prices.
• User-friendly interface, making it easy for beginners.

Where SE Ranking falls short

• Limited backlink database, potentially affecting backlink analysis. ​
• The lack of advertising data makes it hard to integrate SEO with PPC efforts.

Customer reviews 

“OK solution for small companies. Easy to use, great value for money (...) Some functions are limited, and you can only use if you pay extra” - Verified G2 review

Who SE Ranking is best for 

• Freelancers and small businesses seeking a comprehensive SEO toolset.
• Digital marketing agencies requiring scalable SEO solutions.

Raven Tools

‍

Raven Tools is a digital marketing platform that offers a suite of SEO, social media, and reporting tools, helping businesses boost their online presence. 

Key features 

• Site auditor: Identifies technical SEO issues to improve organic traffic, website health, and performance.
• Keyword research: Assists in discovering relevant keywords to target for SEO campaigns.
• Backlink explorer: Analyzes backlink profiles to boost link-building strategies.

Pricing

Where Ravel Tools shines

• Affordable entry-level pricing for small businesses seeking SEO tools. ​
• Integrated reporting, pulling data from multiple sources into unified reports.

Where Raven Tools falls short 

• Limited keyword research capabilities, as it relies on Google's Keyword Planner.
• Limited PPC Data.
• No free plan—and their free trial is only for seven days. 

Customer reviews

“Raven Tools is valuable but there is room for improvement. Raven Tools does a lot of things but isn't the best in anything that they do”. - Doug C., verified G2 review.

Who Raven Tools is best for

• SEO agencies needing to generate detailed, customizable reports for clients.​
• Small businesses seeking an affordable SEO tool with integrated reporting capabilities.

AgencyAnalytics

AgencyAnalytics is a reporting platform tailored for marketing agencies and freelancers. It centralizes various marketing data sources into unified dashboards, facilitating comprehensive client reporting.

Key features

• SEO tools: Tracks keyword rankings, performs site audits, and monitors backlinks to enhance search engine performance. 
• Customizable dashboards: Provides tailored dashboards that integrate data from over 80 sources, providing clients with clear insights. 
• Automated reporting: Allows for scheduling reports to be sent automatically, reducing manual workload and ensuring timely client updates.

Pricing

Where AgencyAnalytics shines

• All-in-one SEO & reporting.
• Its user-friendly interface makes it easy to use, allowing agencies to set up and customize dashboards without too much work. 

Where AgencyAnalytics falls short

• More clients equals extra cost, which can get quite expensive for growing agencies.
• Lacks deep customization in low-tier plans. 
• Not ideal for complex reporting.

Customer reviews 

"Platform is great, but pricing doesn't make any sense" - Adam R., verified G2 user

Who AgencyAnalytics is best for 

• Freelancers seeking ready-to-use report templates with easy setup.
• Small to mid-sized agencies that want a quick, client-friendly way to deliver marketing reports.

Google Analytics 

‍Google Analytics is a free service offered by Google that tracks website traffic, providing real-time insights and user behavior insights.

Key features 

• Real-time reporting: Monitors live user activity on your site, including active pages and user locations. ​
• Audience segmentation: Groups visitors based on demographics, behavior, and device for targeted marketing strategies. ​
• Behavior flow analysis: Tracks users’ paths around your site to spot popular content and drop-off points. ​
• Conversion tracking: Allows you to set up goals to measure goal completions and conversion rate. 

Pricing

Where Google Analytics shines 

• Its comprehensive data collection helps make informed decision-making. ​
• Integration with Google services, improving data analysis capabilities.

Where Google Analytics falls short

• Limited customization for reports. It lacks flexibility in formatting and data visualization, requiring third-party SEM reporting software like Reporting Ninja.
• Steep learning curve for beginners.

Customer reviews 

"Need to have Looker Studio reports set up for GA to be useful these days” - Susan B., verified G2 review. 

Who Google Analytics is best for 

• Digital marketers seeking to analyze and optimize website performance.​
• Small to medium businesses looking for a cost-effective analytics solution.

Google Search Console

Google Search Console is a free service that helps web and SEO managers monitor their site's presence in Google Search results. 

Key features 

• Performance monitoring: Offers insights into search organic traffic, including total clicks, impressions, average click-through rates, and average position. ​
• Index Coverage Reports: Identifies which pages are indexed by Google and highlights indexing errors. ​

Pricing

Where Google Search Console shines 

• Comprehensive performance data into site performance in Google Search, helping you keep up with your SEO goals. ​

Where Google Search Console falls short 

• Limited historical data, as it only provides data for the past 16 months. This may not be enough for long-term analysis.
• Lack of real-time data updates on user behavior or site performance, limiting immediate insights.
• Limited customization for reports, requiring third-party reporting.

Customer reviews

“This tool provides a lot of detailed information about your website free of cost (...) Some of the features of Google Search Console work well only when it is used with other Google tools such as Google Analytics. Not so easy to use for beginners” - Verified G2 review

Who Google Search Console is best for

• SEO professionals looking for detailed insights into search performance and site indexing.​
• Website owners seeking to monitor and improve their site's visibility on Google Search.

How to choose the best SEO reporting tool?

With so many automated reporting software, choosing the right one comes down to what works best for you. Let’s break down some considerations to keep in mind.

Cross-channel reporting

Connecting with third-party tools is key to getting the whole picture in your reports and supporting marketing data integration. 

Reporting Ninja brings all your data from multiple sources into one single place. And not only that—it also integrates with Google Looker Studio, making it easier to navigate complex datasets. 

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