Key takeaways:
- Best for agencies and marketers needing automated, customizable reports: Reporting Ninja stands out with multi-channel reporting, white-label customization, and automated scheduling. This makes it an ideal choice for agencies managing multiple clients.
- Best for full social media management: Sendible, Hootsuite, and Sprout Social offer a mix of post scheduling, engagement tracking, and analytics, making them great for businesses looking for an all-in-one tool.
- Best free, budget-friendly options: Instagram Insights, Metricool, and ContentStudio are great for small businesses and solo creators needing basic analytics at lower costs.
If you’re here, you know Instagram is key to digital marketing.
But with trends shifting fast and constant algorithm updates, Instagram reporting tools are a must for tracking performance and keeping engagement high.
These can help you see beyond basic stats—from understanding your audience to assessing how Instagram performance fits into your broader social media strategy.
The question is—how do you choose the right one?
To help you make the right choice, we’re reviewing the 10 top Instagram reporting tools for 2025—what they do best, how they compare, and which one might be the right fit for you.
Reporting Ninja: best Instagram reporting tool
Reporting Ninja is a smart, automated reporting tool designed for agencies and marketers who need custom, data-rich social media reports—without the complexity or manual work.
Reporting Ninja’s integration with Instagram Insights tracks key metrics, audience behavior, and organic and paid performance.
Plus, with cross-channel dashboards, you can monitor not just Instagram but your entire social media strategy in one place.
All in all, it provides clear visuals and easy sharing capabilities. This helps you spot trends and deliver actionable insights to clients or teams.
Key features
Customizable Instagram reports
As a custom reporting platform, Reporting Ninja offers fully customizable marketing performance dashboards through drag-and-drop, white-labeling, and customizable templates. This allows users to pick layouts, branding, and data points.
Need a quick overview? Prefer a deep dive into engagement trends? In any case, this powerful report builder ensures that you get the exact insights you need.
Automated report scheduling
Scheduled performance updates save time and reduce manual effort. Reporting Ninja delivers regular updates straight to your clients' or teammates' inboxes. You can schedule marketing reports daily, weekly, or monthly, keeping everyone informed.
Cross-channel insights
Thanks to its multiple data integrations, Reporting Ninja combines data from different platforms—not just social channels.
This comprehensive approach helps you measure Instagram’s performance in the context of your overall marketing strategy.
For example, you can create a social media dashboard with all the metrics you need to understand Instagram performance, from organic to paid—all in one place.
Pricing
Where Reporting Ninja shines
- Effortless automation: Schedule and send reports automatically, saving hours of manual work.
- Highly customizable: Tailor every aspect of your Instagram reports, from branding to data visualization.
- Cross-platform insights: Compare Instagram's performance with other social media platforms in one dashboard.
Where Reporting Ninja falls short
- No in-app content planning: Because it's solely focused on reporting, it doesn’t offer specific Instagram features such as calendar scheduling and automated publishing.
- No free plan: Reporting Ninja offers a 15-day free trial, but there’s no free long-term plan.
Customer reviews
“The ability to integrate data from various marketing channels and turn them into such well-crafted reports saves us a lot of time while enhancing our clients' experience” - Stephanie Barbieri, Studio 33
Who Reporting Ninja is best for
- Social media marketers needing all their marketing data in one place.
- Agencies with multiple clients automating many reports at once.
Sendible
Sendible is a social media management platform offering a suite of tools for scheduling, monitoring, and reporting across various social media channels.
Key features
- Automated reporting: Generates and schedules reports to be sent automatically.
- Cross-platform analytics: Consolidates data from various social media platforms.
- Custom dashboards: Offers a drag-and-drop builder to create tailored reports.
Pricing
Where Sendible shines
- Comprehensive reporting for detailed analytics and customizable reports.
- User-friendly interface, making it accessible for users of all levels.
- Social media scheduling for planning and publishing content across multiple platforms.
Where Sendible falls short
- Limited real-time analytics. It offers comprehensive reports, but real-time data tracking is not as strong compared to some competitors.
- The learning curve for its extensive features may be overwhelming for new users.
Customer reviews
"Easy platform for scheduling content but limited analytical features" - Verified G2 user
Who Sendible is best for
- Agencies managing multiple clients' social media accounts.
- Marketing teams seeking collaborative tools and deeper insights.
Agorapulse
Agorapulse is a social media management platform designed for scheduling, monitoring, and reporting across various social networks, offering in-depth analytics.
Key features
- Unified social inbox: Brings all messages, comments, and mentions from different social channels into a single inbox.
- Advanced reporting: Offers customizable reports with key metrics, like engagement and follower count.
- Competitor analysis: Tracks competitors' performance on Meta and Instagram.
Pricing
Where Agorapulse shines
- Comprehensive reporting for detailed analytics and customizable reports.
- User-friendly interface that simplifies social media management tasks.
- Competitor reports that analyze their social media performance.
Where Agorapulse falls short
- With its pricing structure, costs escalate when adding extra users and social profiles.
- Advanced reporting is only available in more expensive plans.
- Limited real-time insights, affecting timely decision-making.
Customer reviews
"Very user-friendly, but limited social listening, inbox, and analytics capabilities" - Verified G2 review
Who Agorapulse is best for
- Small to medium businesses managing their social media presence.
- Agencies managing multiple clients' social media accounts.
Metricool
Metricool is a comprehensive, all-in-one solution that simplifies social media scheduling, analytics, and performance tracking.
Key features
- Instagram analytics: Provides detailed metrics on follower growth, engagement rates, and content performance.
- Competitor analysis: Allows monitoring of competitors' performance.
- Customized reports: Generates tailored reports with key metrics.
Pricing
Where Metricool shines
- Integrated advertising management to manage online advertising campaigns across platforms.
- Comprehensive free plan, providing value without immediate costs.
Where Metricool falls short
- Limited advanced reporting features in lower-tier plans.
- Reporting lacks customization and flexibility compared to other tools.
Customer reviews
"Very good tool but not the best choice for Instagram" - Fernando S., verified G2 review.
Who Metricool is best for
- Small businesses seeking cost-effective social media management solutions.
- Individual creators managing their own social media presence.
Hootsuite
Hootsuite is a robust social media management platform. It enables users to schedule social media posts, monitor social engagements, and analyze performance across different social networks.
Key features
- Scheduling calendar: Allows users to plan and automate social media posts.
- Analytics report: Provides detailed insights into social media performance.
- Social listening tool: Monitors brand mentions and relevant keywords.
Pricing
Where Hootsuite shines
- Advanced engagement tools like message inbox management, automated responses, and content recommendations for better social media interactions.
- Allows for managing multiple social channels from a single dashboard.
Where Hootsuite falls short
- Pricing may be expensive for small businesses or individual users.
- Lower-tier plans may lack advanced metrics and features.
- Delayed data retrieval, as Instagram Business metrics are updated every 48 hours.
Customer reviews
"Useful, but pricey and missing key features" - Verified G2 review
Who Hootsuite is best for
- Large enterprises requiring comprehensive social media management tools.
- Marketing agencies managing multiple client accounts and needing collaborative features.
Sprout Social
Sprout Social is a full-scale social media management tool that combines scheduling, audience engagement, and performance tracking across multiple platforms.
Key features
- Instagram analytics: Provides detailed metrics on follower growth, engagement rates, and content performance.
- Competitor analysis: Allows monitoring of competitors' performance.
- Customizable reports: Generates tailored reports with custom metrics on engagement, reach, and audience growth.
Pricing
Where Social Sprout shines
- All-in-one social media solution, combining publishing, scheduling, engagement, analytics, and listening tools in one platform.
- Integrations with various social media platforms allow for centralized management.
Where Social Sprout falls short
- May be pricey for small businesses, with lower-tier plans lacking advanced analytics.
- Additional costs for advanced features, like advanced social listening.
- Limited reporting customization.
Customer reviews
"Does a decent job, reporting could be improved” - Verified G2 review
Who Social Sprout is best for
- Enterprises needing advanced analytics, multi-user access, and full-scale social media management.
- Agencies managing multiple clients.
ContentStudio
ContentStudio is an AI-powered social media tool that simplifies social media management and content strategies. It offers content creation, scheduling, and analytics features.
Key features
- AI content writer: Generates captions and content ideas tailored to your audience.
- Social inbox: Consolidates messages from various platforms into one single inbox.
- Content discovery: Helps find trending topics and curate relevant content to share.
Pricing
Where ContentStudio shines
- AI-powered content management for automated copywriting and content recommendation.
- Streamlines content distribution with bulk scheduling, automated posting, and cross-platform publishing.
Where ContentStudio falls short
- Steep learning curve for advanced features.
- Basic reporting, lacking deep customization and advanced data visualization.
Customer reviews
"Good value in comparison to other social platforms, but lacks some key features" - Bradford P., verified G2 review.
Who ContentStudio is best for
- Content marketers focusing on content creation and curation.
- Social media managers looking to increase social engagement metrics.
Iconosquare
Iconosquare is a social media management platform specializing in analytics and reporting for platforms like Instagram and Meta.
Key features
- Customizable reporting: Allows for report creation, customization, and automation.
- Scheduling and publishing: Supports content planning and scheduling across various social media accounts.
- Competitor analytics for insights, comparison, and inspiration.
Pricing
Where Iconosquare shines
- Customizable reporting: Allows users to create tailored reports.
- User-friendly interface: This makes it accessible for users with different levels of technical expertise.
Where Iconosquare falls short
- Lack of in-depth analytics in lower-tier plans.
- Platform limitations, missing integrations with certain social media channels.
- Steep learning curve for advanced features.
Customer reviews
“The lack of depth in analytics - this is what is keeping Iconosquare from being a great tool for social marketers” - Verified G2 review
Who Iconosquare is best for
- Social media and marketing agencies managing multiple client accounts.
- Content creators focusing on content management.
Social Status
Social Status is a social media analytics and reporting tool. It supports major social channels.
Key features
- Comprehensive social analytics: It tracks profile analytics, competitor benchmarks, and influencer campaign performance. It also provides ad analytics to understand the effectiveness of your campaigns.
- Multi-channel social reports: Generates reports across major social media channels with multiple export options.
Pricing
Where Social Status shines
- Flexible pricing with plans for all business sizes.
- Comprehensive analytics across multiple social media platforms.
Where Social Status falls short
- Limited integrations with other digital marketing tools like Google Analytics.
- Steep learning curve to fully use all features.
Customer reviews
“A bit complicated to use and understand, to be able to get the most out of it” - Verified G2 review
Who Social Status is best for
- Agencies requiring automated social media reporting tools.
- Social media managers seeking detailed analytics and strategic insights.
Instagram Insights
Instagram Insights is Instagram’s built-in analytics tool for Creator and Business profiles.
Key features
- Content performance metrics: Offers data on Instagram-specific metrics, such as save for posts, Instagram stories, and reels.
- Audience insights: Provides audience demographic information.
- Activity tracking: Tracks website clicks, profile visits, and other interactions.
Pricing
Where Instagram Insights shines
- Cost-effective for essential analytics.
- It’s integrated into the Instagram app, an easy way to access a basic overview of your performance.
Where Instagram Insights falls short
- Limited historical data, only retaining records for 90 days.
- Offers basic metrics—like impressions and top-performing posts—making it less suitable for in-depth analysis.
Customer reviews
“I wish I was able to see more deeply into my insights but am aware that I can use a 3rd party application to see exactly where my traffic is coming from” - Michele D.
Who Instagram Insights is best for
- Small businesses and content creators seeking basic stats and affordable solutions.
How to choose the best Instagram reporting tool?
With so many Instagram reporting tools out there, it’s all about finding the right fit. But, what exactly should you keep in mind when choosing the right one? Let’s break it down.
Comprehensive data tracking
Instagram is more than just likes and followers.
Choose a best SEM reporting platform that showcases trends, audience metrics, and content performance, merging data from multiple sources for a complete view.
Reporting Ninja does it all—from multi-channel analytics to third-party integrations. This way, you can see everything in one dashboard, hassle-free.
Automation and report scheduling
The best tools take the work off your plate by automatically generating and sending reports.
Reporting Ninja does exactly that, letting you schedule regular updates on your terms—no extra effort needed.
Customization and branding
Pick a tool that allows full customization. This will result in branded, presentation-ready reports. But, mostly, it will let you tell the exact story you want to tell—no extra fluff or irrelevant numbers.
With Reporting Ninja, you can easily build fully customizable reports with simple drag-and-drop tools and white-label options.
Track Instagram performance easily with Reporting Ninja – start now!
Keeping up with constantly changing online metrics can be a burden. But you don’t have to do it yourself.
The right reporting tool should do the heavy lifting for you—pulling insights, automating reports, and giving you a clear picture of what’s working (and what’s not).
That’s where Reporting Ninja comes in. With a straightforward yet powerful report builder, you get all the data you need in seconds.
See it for yourself. Start your free trial of Reporting Ninja for 15 days today!
