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Reporting Ninja blog

Explore the latest insights and dive deep into key aspects of marketing reporting and analytics.

2025 Supermetrics pricing: is it worth It? (And alternatives)
Analytics

2025 Supermetrics pricing: is it worth It? (And alternatives)

Supermetrics offers powerful integrations but comes with scaling costs and hidden fees. Compare its pricing with cost-effective alternatives like Reporting Ninja for transparent, flat-fee reporting.

Luis Pereira
Founder & CEO at Reporting Ninja
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Best PPC tools to propel your Google Ads campaigns
PPC

Best PPC tools to propel your Google Ads campaigns

Discover the best PPC Tools to enhance your Google Ads management and keep you in the loop!

Javier Pozo
Product Marketing at Reporting Ninja
Understanding metrics in GA4 and how they differ from UA
Analytics

Understanding metrics in GA4 and how they differ from UA

Find out the key differences between GA4 & UA data, and how to analyse the two.

Manolo Pereira
Contributor
Customising reports in GA4
Analytics

Customising reports in GA4

Learn how to customise your GA4 reports to show data thats relevant to you and your business.

Fran Sánchez
Head of Marketing at Reporting Ninja
Performance Max Ads - Best practices
PPC

Performance Max Ads - Best practices

Want to optimise your Performance Max ads for the best visibility, follow these simple practices to success.

José María Rosales
Customer Success at Reporting Ninja
TikTok Ads - The complete guide
PPC

TikTok Ads - The complete guide

Want to know the best way to increase ROI on TikTok? Take a look at our complete TikTok Ads guide to learn what you need to know.

Luis Pereira
Founder & CEO at Reporting Ninja
Tracking link clicks with GA4
Analytics

Tracking link clicks with GA4

Understanding the link clicks in GA4 is vital to propelling your data analysis forward. Learn more here.

Manolo Pereira
Contributor
UTM tagging V Auto tagging in Google Ads
PPC

UTM tagging V Auto tagging in Google Ads

What's better? UTM Tagging or Auto Tagging in Google Ads, let's find out...

Luis Pereira
Founder & CEO at Reporting Ninja
Dashboard vs Report - What's the difference?
Analytics

Dashboard vs Report - What's the difference?

Find out the key differences between dashboards & reports, and when to use them.

Fran Sánchez
Head of Marketing at Reporting Ninja
Business consulting report
Analytics

Business consulting report

Learn how to create a business consulting report that provides in-depth insight and guidance for your clients.

Javier Pozo
Product Marketing at Reporting Ninja
Tracking file downloads in GA4
Analytics

Tracking file downloads in GA4

Getting to know GA4 is vital as UA ends in 2023. Understand how to track file downloads in GA4 in this guide.

José María Rosales
Customer Success at Reporting Ninja
Best SEO Chrome extensions
SEO

Best SEO Chrome extensions

Take the guesswork out of SEO with these must have SEO extensions. Use them to propel your knowledge and fire up your website traffic.

Manolo Pereira
Contributor
How to create a Linkedin company page
Social

How to create a Linkedin company page

If you're keen to expand your company's presence, then you need to build a LinkedIn company page. Discover how to do it here.

Luis Pereira
Founder & CEO at Reporting Ninja
Must have metrics for your content report
Analytics

Must have metrics for your content report

If you're building out a content report, do you know which metrics to include? If you're not using any of these, are you missing out? Read here to find out.

Fran Sánchez
Head of Marketing at Reporting Ninja
Everything you need to know about ROAS
PPC

Everything you need to know about ROAS

If you want to get to grips with Facebook Ads or Google Ads or any paid marketing channel, then you should know how to understand Return On Ad Spend (ROAS). Get the insight here.

José María Rosales
Customer Success at Reporting Ninja
KPIs and metrics - What's the difference
Analytics

KPIs and metrics - What's the difference

Do you know the difference between Kpis and Metrics? Knowing the difference is vital to the success of your business. Discover everything you need to know here.

Luis Pereira
Founder & CEO at Reporting Ninja
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